Why Are Putters So Expensive? 12 Reasons Why

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There’s no denying it – putters can be expensive. But what makes them so pricey? In this blog post, we’ll take a look at 12 reasons why putters are so expensive. From the materials used to build them to the craftsmanship that goes into making each one, there are plenty of factors that contribute to their high cost. 

So if you’re wondering why your local golf shop is charging so much for a new putter, read on to find out!

Why Are Putters So Expensive – 12 Reasons

So, you’re thinking of buying a new putter. Here are a few things you should keep in mind, and why the price is so expensive.

1. Materials Used

Putters are expensive because of the materials used to make them. Putter heads, which are usually made out of metal or graphite, can be worth more than $100. The shafts and grips also have a significant impact on the price. 

The most expensive putters are made out of titanium or other metals that are difficult to work with.

2. Manufacturing Costs

Putter Manufacturing Costs

The manufacturing process of a putter is very detailed and labor-intensive. From the initial design stages to the finished product, each putter must meet high-quality standards. There are many specialized machines and tools that are used in the production process, which drives up costs. For example, CNC (Computer Numeric Control) routers are used to create precise shapes and patterns on metal bodies, while diamond grinding wheels are necessary to achieve a smooth finish on the clubheads.

In addition, there is a great deal of handwork involved in assembling each putter. This includes tasks such as welding neck shafts to heads, installing inserts, and aligning weights. All of this adds up to increased production costs, which is why putters can be more expensive than other types of golf clubs.

3. Design and Technology

The design and technology of a putter can be one of the reasons why they are so expensive. Putters are often made with high-quality materials, such as stainless steel or titanium, to increase their durability. 

In addition, the latest technologies are often used in putter design, which can help golfers make more accurate shots. These technologies might include adjustable weights, alignment aids, and face inserts. As a result, putters can be quite expensive, especially if they offer features that golfers believe will improve their game.

4. Golfers’ Preferences

Putter Golfers’ Preferences

When it comes to preferences design and even the brand come into play. Some golfers prefer certain brands or styles of putters, which can also drive up the price.

 For example, Scotty Cameron by Titleist is one of the most popular brands among professional and amateur golfers alike. As a result, their putters can be quite expensive – with some models costing more than $1,000. 

5. Limited Edition Putters  

Another reason why putters can be expensive is that they are often produced in limited quantities. This might be due to the materials used or the manufacturing process involved. 

For example, milled putters are made by machining a piece of metal into the desired shape. This can make them more expensive than mass-produced putters. Limited edition putters can also be collectibles, which can add to their value.

6. Customization Options

When you purchase a putter, you want it to fit your swing and playing style perfectly. That’s why many putters come with customization options, like adjustable weights, lie angles, and hosel configurations. 

Having these options allows the golfer to fine-tune the putter to their exact specifications, improving accuracy and performance on the green.

As you can expect, the more you customize the more it will cost. 

7. Branding and Marketing Costs

Putter Branding and Marketing Costs

One of the reasons putters are so expensive is because of the high costs associated with branding and marketing. Companies have to spend a lot of money on advertising in order to create awareness for their products and generate demand. This ultimately drives up the cost of the product.

Unfortuenly, these marketing costs are often passed down to the consumer. So if you’re wondering why that new putter is so expensive, it might be because of the money spent on advertising and marketing. 

8. Research and Development   

 In order to create innovative products, companies have to invest in research and development (R&D). This includes everything from market research to prototyping new designs. R&D is a necessary part of the product development process, but it can be expensive. 

 For example, designing and testing a new putter head might cost tens of thousands of dollars. And that’s not even taking into account the costs associated with patenting the design. All of these expenses add up, and they’re often passed down to the consumer in the form of higher prices. 

9. Distribution Costs 

Distribution costs can also impact the price of a putter. In order to get products from the manufacturer to the customer, companies have to use warehouses, trucks, and other forms of transportation. These costs can add up, especially if the product is being shipped internationally. 

10. Retailer Margins

Putter Retailer Margins

Putters are expensive because retailers want to make money. Retailers buy putters from manufacturers at wholesale prices, then they mark them up by a certain percentage (usually 50%) before selling them to you. 

This markup is called the retailer margin. So, when you’re looking at a putter that costs $200, the retailer probably paid around $100 for it. They’re hoping to make a profit of $50 on each one they sell.

Of course, not all retailers are equally greedy. Some will have smaller margins than others. But even if you can find a putter with a smaller markup, you’re still going to be paying more than the wholesale price.

11. Grips

Grips are an important part of the putter and they can also be expensive. The most common grips are made out of rubber or synthetic materials. These grips can cost $20 or more, which is a significant expense when you consider that most people will need to replace their grips every few years.

12. Shafts

Putter Shafts

One of the reasons putters are so expensive is the materials used in their construction. Shafts, for example, can be made from a variety of metals and alloys. The most popular choice is stainless steel, as it offers a good balance between strength and weight. However, other options include titanium and carbon fiber.

Each material has its own benefits and drawbacks. For instance, titanium is very strong but also very light, while carbon fiber is both strong and lightweight but can be brittle if not handled correctly. As you can see, there are many factors to consider when choosing a shaft material – which is why they often come with a higher price tag than other golf club components.


So there you have it, 12 reasons why putters are expensive. The good news is that the market has been flooded with a variety of different models and brands to choose from so you don’t have to break the bank when choosing your next putter!